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Ad results estimator for India

Enter your monthly ad budget and a few numbers from your business. See the customers to expect, from a cautious case to a strong one. Free, no sign-up, and nothing you type leaves your browser.

A free tool from Brand E5, a digital marketing studio in Hyderabad.

Estimator

Your budget and numbers
What you plan to pay the ad platform each month, before GST.
What you pay on average for one click. Google Ads shows it as Avg. CPC, and Meta Ads Manager as cost per link click.
Out of every 100 clicks, how many leave a call, WhatsApp message or form. Your website and offer decide this.
Out of every 100 leads, how many end up paying you. Your own sales records decide this.
How sure are you?
The cautious case makes your cost per click this much higher and both rates this much lower. The strong case does the opposite. Pick the margin you would not be surprised by.
Check if it pays for itself, and add GST (optional)
Optional details
What one customer pays on the first sale.
The share of the sale price left after the cost of the product or delivery, before ad spend. Needs the average sale.

What to expect

Fill in the fields to see what your budget could bring.

How the estimator works out your results

It starts from your budget and follows the money through to customers.

  1. Clicks

    Your monthly budget divided by your cost per click.

  2. Leads

    Clicks multiplied by your click-to-lead rate.

  3. Customers

    Leads multiplied by your lead-to-customer rate.

  4. Three cases

    The same sums run again with each number moved by the margin you choose, once for the worse and once for the better.

Your numbers is the plan exactly as you typed it. The cautious and strong cases show how far the result could move, so they are a range to plan around, not a forecast. We do not build in industry averages, because an average from other businesses is a poor guide to yours. Take your numbers from your own account or a small test, or book a free audit and we will go through them with you.

Know the customers you want instead of the budget? Use the ad budget calculator. To see how we run paid ads, read about our Google Ads and Meta Ads service.

Ad results questions

What can I expect from my ad budget?

It depends on your cost per click, how many clicks become leads and how many leads pay you. This estimator multiplies them out for your budget and shows a cautious case, your numbers and a strong case. None of them is a promise.

Why three cases instead of one number?

Cost per click and conversion rates move from week to week, so one number looks more certain than it is. Three cases show how far the result could move if your numbers turn out wrong.

What do I enter if I have no data yet?

Run a small test budget first, then use the real numbers. If you have to guess, enter careful guesses, widen the margin for error, and treat the result as a range to test.

Does the tool add GST?

Only if you tick the box. Google lists 18% GST for Indian customers, or 9% CGST plus 9% SGST within one state, on its payments help page (checked on 3 Nov 2026). Rates and rules can change, and whether you can claim the tax back depends on your business, so ask your accountant. You can change the rate in the box.

Are my numbers saved or sent anywhere?

No. The sums run in your browser, and nothing you type is sent to us or stored. If you choose to message us on WhatsApp, the message contains only the numbers shown on this page.

05 · Talk to Brand E5

Want a second pair of eyes on your numbers?

Send us your numbers in a free 20-minute audit. We will tell you what we would change first.

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