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Notes on growth
Practical guides on marketing, websites and AI for Indian businesses. Every post opens with the answer, then shows the working.
- Posts
- 09
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- 11,024
- Last updated
- 1 Nov 2026
n8n, Zapier or Make: which automation tool should a small team pick?
We build on n8n because it is self-hostable, easy to customise and cheaper as volume grows. Zapier and Make bill for every step, while n8n bills for every run, so the gap widens the busier the workflow gets.
6 min read
Shopify or WooCommerce for an Indian online store?
Shopify is faster to launch and needs fewer tweaks. WooCommerce costs less when your budget is tight. For most first stores we pick by budget, and the gap closes as monthly sales grow, because Shopify's transaction fee grows with them.
5 min read
Who actually owns your website and domain, and how to take them back
You own your website only if your name is on the domain registration and you hold the admin login for the registrar, the hosting and the files. If your developer bought them in their name, they are the owner on paper, and getting them back depends on how cooperative they are.
6 min read
What AI automation actually costs an Indian small business
Budget for a one-time setup from ₹25,000 for one workflow, then a small monthly running cost: hosting from about ₹699 a month plus WhatsApp and AI charges at cost. The setup is the big number. The running cost is small, but it is never zero.
4 min read
What a business website costs in India in 2026
A small business website in India costs anywhere from ₹10,000 to over ₹1,50,000, depending on how it is built. Our landing pages start from ₹15,000 and a full business website from ₹40,000. Before you compare prices, check speed scores and who owns the domain.
4 min read
What Google Ads actually costs a small business in India
Plan for at least ₹20,000 a month in Google ad spend to test properly, and about ₹40,000 once the test shows what works, plus a management fee if an agency runs it. Below that, most local businesses never collect enough data to learn which ads bring enquiries.
6 min readHow to build and lead a digital marketing team in India
Start with one goal and one number, hire for the channel that moves it, and add people only when the work is proven. Most Indian SMBs need two or three people plus a partner, not a full department.
7 min readDigital marketing for small businesses in India: a plain guide
Digital marketing is getting the right people to find you online and contact you, then counting what that costs. For most Indian small businesses that means a fast website, Google Business Profile, one paid channel, WhatsApp follow-up and honest tracking.
6 min readHow AI is changing web development, and what it means for your business website
AI now writes much of the first draft of website code and content, so building a site is faster and cheaper. It has not removed the need for clear goals, speed, security and human review. For business owners, the biggest change is that your site must now answer questions well enough for both Google and AI assistants.
6 min readNo posts in this pillar yet.
Three elements, one table
Every post belongs to one pillar of the studio. Pick the one you are working on.
Digital marketing
- What Google Ads actually costs a small business in India
- How to build and lead a digital marketing team in India
- Digital marketing for small businesses in India: a plain guide
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