Strategy

Planning channels, budgets and goals.

04 posts

Illustration of a chain of workflow nodes, a calendar, a chat bubble and a server, joined by orbit lines on a pink ground

What AI automation actually costs an Indian small business

Budget for a one-time setup from ₹25,000 for one workflow, then a small monthly running cost: hosting from about ₹699 a month plus WhatsApp and AI charges at cost. The setup is the big number. The running cost is small, but it is never zero.

4 min read
Illustration of a browser window showing three website tiers with rupee price tags and a speed gauge, on a cyan ground

What a business website costs in India in 2026

A small business website in India costs anywhere from ₹10,000 to over ₹1,50,000, depending on how it is built. Our landing pages start from ₹15,000 and a full business website from ₹40,000. Before you compare prices, check speed scores and who owns the domain.

4 min read
Illustration of a rupee budget flowing through a funnel of clicks that narrows into a few enquiries, on a lime green ground

What Google Ads actually costs a small business in India

Plan for at least ₹20,000 a month in Google ad spend to test properly, and about ₹40,000 once the test shows what works, plus a management fee if an agency runs it. Below that, most local businesses never collect enough data to learn which ads bring enquiries.

6 min read

Digital marketing for small businesses in India: a plain guide

Digital marketing is getting the right people to find you online and contact you, then counting what that costs. For most Indian small businesses that means a fast website, Google Business Profile, one paid channel, WhatsApp follow-up and honest tracking.

6 min read

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